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The Insidious Side of the Golden Milk Latte

Context: This is one of my most viewed and most proud posts from my old blog, so I wanted to cross-post it here for the people who are new. It was originally published in April 2018, and I’ve only made a few minor edits (also in italics).

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The eponymous Golden milk latte

Okay friends, strap in, this is going to be quite a rant about cultural appropriation and all the interactions that have been bothering me lately. I am just sick of hearing from my (predominantly white) friends how indignation at cultural appropriation is so “extra” and unnecessary, so here is my attempt to explain through my south Asian/desi lens exactly what I consider to be cultural appropriation and why it bugs me.
Basically it boils down to this: If I get fun of for a certain part of my culture or heritage, but a white person can do the same thing and is applauded for being “boho chic”, it’s cultural appropriation. If a bunch of white people start profiting off of a part of my culture or start a “trend” without acknowledging the source, that’s cultural appropriation too.

Golden Milk Lattes

This beverage has been making the rounds on all the health-focused hipster health blogs, and is essentially an up-cycled version of a traditional Indian home remedy for when you’re sick: haldi doodh. It’s essentially just a spoon of turmeric stirred into warm milk, it tastes kind of foul, and you drink it when you’re sick because your grandma told you it would make you get better faster (and it totally does!). It’s not a “trendy elixir”, it’s a traditional Indian home remedy and literally none of the hipster blogs that advertise it recognize its desi roots. Thank you Buzzfeed India for calling people out on it (and some other “trendy” food things that have recently swept through America). 

The specific incident that bothered me with this was when I was at Whole Foods trying to ask about where I could find a certain ingredient. The lady I walked up to was holding packets of “gluten free organic turmeric” (exorbitantly priced, of course), and before I could open my mouth to ask my question, she said, “Hi, would you like a packet of turmeric?” I told her no, I had quite a lot at home. “Are you sure? It has a lot of medicinal properties and it’s gluten free!”

Yeah, okay random white lady, please continue to explain to me how an integral part of my cuisine and Ayurvedic medicine “has a lot of medicinal properties” and is “gluten free”…
I think my anger stems from the deeper trend of white people thinking they can understand and explain anything better than the people they took the idea or product from, especially when they don’t respect the origins of those ideas and products. There is no acknowledgement that people of color and other cultures can contribute positively to mainstream American culture, it always has to come from white people for it to stick. 
That stings, and it reinforces this idea of “otherness” – my parents use the word “American” to mean white people because they feel like they aren’t really accepted as Americans here (I mean, we’ve all been stared at with that “go back to your country” glare, I get it), but to me it’s harder because I was born and raised here and I still don’t always feel like I’m a “real American”. 

My culture is not a fashion statement

There was recently a Zara midi skirt fiasco (you can read all about it on HuffPost). In a nutshell, they were marketing a checkered, drab-colored skirt that looked incredibly like a lungi, or a traditional cotton piece of cloth that is wrapped and tied around the waist, generally worn casually by men in South and Southeast Asia. My grandfather would wear one every day when he came home from running errands.

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The Zara skirt on the left, a traditional lungi on the right. Photo from The Hindustan Times


The reason people were outraged/laughing was because this is once again a case of a European ignorance and charging exorbitant amounts of money for something that is traditional and freely accessible in another culture. Lungis are worn by farmers and laborers and people who literally cannot afford to buy themselves a pair of pants, and here Zara is selling it for 80 British Pounds. They’re taking something accessible and making it “exclusive” so it’s more marketable, and profiting off of it, while we South Asians get ridiculed for wearing them on a regular basis.

I’ve finally started wearing my Indian clothes on quarantine walks or around the house, because they’re so beautiful and comfortable but I was always worried I’d get made fun of for wearing them in public. In middle school all the way through undergrad, it was so “uncool” to be seen wearing Desi clothes, you’d be teased for being a FOB. I hate that my insecurities from caring about what other people think have prevented me from expressing myself the way I want to, but I’m glad I finally got to a place where the teasing and shame about representing my culture has faded. This is such a key of cultural appropriation: that I feel ashamed of displaying aspects of my culture when a white woman gets complimented on her Indian-inspired “tunic” aka kurta.

Don’t even get me started on the distressed tanks with images of Ganesha (an important Hindu god, the remover of obstacles), Om symbols on yoga mats (I was talking to a friend about this, it’s such a huge disrespect to touch something with your feet in Indian culture, so to stand on a yoga mat covered in Oms is as disrespectful and uncomfortable as burning an American flag), and henna “tattoos” at music festivals.

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Thanks Urban Outfitters for making a religious symbol a “cool exotic design” -_______-


The one other example I will actually talk about is when I was browsing on etsy earlier this week, and saw a pair of pretty oxidized silver earrings. I was drawn to them because they looked a lot like the kinds of earrings I’ve bought with my mom in Indian markets, where artisans and silversmiths show off their work. The label? “Exotic tribal Earrings”.
I’m sorry, my culture and heritage is not here to satisfy your fetish for the exotic. I am so sick of the “exotic East” trope, and it stings to see your heritage called “exotic” and “tribal” because the subtext is “less civilized”. India (and much of the world) has a huge colonial past, and it wasn’t that long ago. My grandparents were kids when India finally got Independence from Britain, but the ramifications of British colonialism are definitely still there. There is the huge market of fairness creams telling people with dark skin that they look ugly and less civilized, and that they should aim to look more like the white and half-white people they have playing Indians in Bollywood movies. It’s incredibly toxic, and I have personally been on the receiving end of well-meaning relatives telling me how I can lighten my skin and make myself more attractive. It hurts.

Asians in Mainstream Media

I’ve talked about this before, but the first time I felt like I saw a character or a story that reflected my experiences growing up as a Desi-American kid was when I read Ms. Marvel last year. Kamala Khan is Muslim and Pakistani, and I’m Hindu and Indian, but we both are Desi children of immigrants who are trying to figure out who we are and where we belong. I had only ever seen stereotyped portrayals of Indian tech nerds in mainstream media, and even if there were brown people in movies, they were generally first generation immigrants, not people who had been born in America. In the years since I first wrote this post, I’ve really loved reading more books featuring brown skinned girls like me and I really wish I’d had these books when I was actually a teenager. Thank you Sandhya Menon, Tasha Suri, Balli Kaur Jaswal, Roshani Chokshi, and Samira Ahmed for writing about young Desi women both realistic and fantastical!

So when I get upset about Scarlet Johansson being cast as The Ghost in the Shell, it’s because a white person took away one of the few opportunities an Asian person had to be a part of mainstream media. It’s not “feminist” to agree to play the role of a badass robot lady, it’s “white feminist” because she chose not to comment on the valid criticism for whitewashing the character and did not try to support her fellow actors of color. HuffPost to the rescue, far more articulate discussion than I can manage. I think we’ve come a long way since I first wrote this post about acknowledging how problematic it is to keep casting the default white actors for any role instead of giving the opportunities to the people whose identities actually match the character or the role, but we still have a long way to go.

A similar situation with Tilda Swinton in Doctor Strange. There is a lot of Eastern philosophy in the mythology of Doctor Strange, and the only main Asian character is relegated to comic relief. It’s a shame, since The Ancient One would have been a cool way to introduce a badass Asian character to mainstream media. Even if the Ancient One wasn’t cast as Asian, the entire order is based in Tibet, so it would have been nice to see intelligent, respected, and well-rounded Asian characters even as supporting cast. 

Further reading from more articulate people

Since I am not the most articulate person and wrote this rant out for my own peace of mind more than anything, there are some other well-written pieces that describe my feelings better than I could. This one is by a student at UCLA (Go Bruins!) and discusses the exact feelings of shame and wanting to fit in that I experienced about my culture growing up, and exactly why cultural appropriation still cuts deep. A quote that stood out to me:

 “But the reality is non-white communities continue to be ostracized for practices deeply important to their identities, while the Western world cherry-picks parts of these cultures and turns them into passing trends.

Iggy Azalea can take off her bindi when she’s satisfied with playing Indian, so she will never have to face the xenophobia of white America. Meanwhile, people like my relative’s colleagues are scorned if they want to continue dressing per their traditions, forcing them to adopt Western ways to avoid being singled out.”

All of this to say, the next time someone points out an instance of cultural appropriation, maybe take a minute to think before you call them out for overreacting?

8 thoughts on “The Insidious Side of the Golden Milk Latte”

  1. Thanks you for sharing Kritika! This opened my eyes to some things that maybe I hadn’t realized before. How many music festivals and whatnot on campus have I seen the henna tattoos and the “exotic” outfits or accessories? I will be much more cognizant now of how that’s not okay. And that quote you provided too- especially the first sentence, definitely resonated w/ me. I think many of us unknowingly propagate that stuff because we buy the product or support the appropriation, not knowing how hurtful it is- so it’s good to be educated about this.

    I was incredibly annoyed about the Tilda Swinton casting in Strange, even though I like her. Totally a missed opportunity there. And I’m sure felt more acutely by someone with an Asian heritage, but even as a white guy I knew that was screwed up! 🙂 I grew up reading Dr Strange comics and even I knew that wasn’t the Ancient One! Anyway… great post and thanks for helping those of us who haven’t experienced it understand better.

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    1. Thank you for commenting! I originally wrote this post out of anger when a friend told me cultural appropriation wasn’t a big deal, and I know a lot of people don’t realize what the difference is between appreciating and borrowing elements of another culture while acknowledging their roots vs stealing those elements. I’m glad this helped!

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  2. I’m glad you brought this post over from your old blog Kritika, and I am happy to see that in the year or so since you’ve originally wrote this post there has been some small steps towards much-needed change with the literature available and that you’ve started to feel brave enough to wear your Indian clothes. It’s crazy to me just how much cultural appropriation is weaved into western society and how blind many of us are to it – myself included. I think you’re totally right in saying that if someone is calling out a thing for cultural appropriation one shouldn’t just assume it’s an overreaction. Listening to each other and taking the chance to learn about other cultures would make the world a much better place. Thanks for taking some time to help educate me today ❤

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    1. Thank you Asti! Cultural appropriation is difficult because of course I want people to enjoy parts of other cultures but I also want people to respect where these things came from. All those “Nama-stay in bed” T shirts make me cringe, it’s like a nice greeting has become a joke. You’re right, taking the time to actually learn about other cultures would make all the difference

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  3. I don’t understand a white person gatekeeping cultural appropriation. Like…the person whose culture is being fetishized and selectively mined/sullied for profit would be in THE BEST POSITION to spot it and call it out. So anyone who comes back with a “you’re overreacting” is clearly motivated by the desire to exploit other cultures of their own gain (and if they can’t recognize this about themselves, maybe they need to sit down, shut up, and open their eyes). On a related note, I love saris and was really wanting to convert my entire wardrobe- but I didn’t, because that’s not my culture, and it’s straight-up rude to borrow one selective thing when I don’t understand the rest of it. I could do the work to honor the culture (maybe go live in India for awhile and make the conscious daily effort to immerse myself in the culture) and maybe MAYBE then it’d be OK to wear saris. MAYBE. But if Random Karen isn’t willing to understand the nuances and depth of a culture older than her country before selectively loving one tiny part of that culture…I mean, that seems in the same vein as racism.

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    1. I think a lot of the pushback comes from ignorance and defensiveness, like the mentality of “if cultural appropriation is a big deal am I not allowed to cook Indian food?” And I’m trying really hard to say that you can of course make a dosa as long as you call it that and don’t start selling it as “exotic savory rice and lentil crepe” LOL
      I appreciate the sari discussion! I for one wouldn’t mind if you wore a sari to an Indian event like a wedding or something but I’d definitely be weirded out if I just saw you at work dressed in one. Like you said the important thing is to understand the context of a culture beyond the cliche parts. I got teased for so many things related to being Indian/Hindu as a kid that weren’t even true!

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  4. Ahh I remember really liking this one when I read it originally! I’m really glad you reposted it. I’ll have to use this as a reference the next time someone I know brings up appropriation with dismissal 🙂

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